A Literature Review on the Role of Artificial Intelligence in Marketing. The Development of Humanities and Social Sciences, [S. l.], v. 1, n. 3, p. 81–99, 2025. DOI: 10.71204/1p7n5w97. Disponível em: https://dhss.cscholar.com/article/view/1000227. Acesso em: 6 oct. 2025.