Analysis of the Construction and Application of the Care-4D Model of Medical Communication Oriented to Public Reception Needs

Yueyang Jiang; Tong Wu; Jianing Liang; Wenjie Cai; Yangyang Zhang

doi:10.71204/20yjdm28

Authors

Yueyang Jiang Wenzhou Medical University Author
Tong Wu Wenzhou Medical University Author
Jianing Liang Wenzhou Medical University Author
Wenjie Cai Hospital of Wenzhou People's Hospital Author
Yangyang Zhang Hospital of Wenzhou People's Hospital Author

DOI:

https://doi.org/10.71204/20yjdm28

Keywords:

Popularization of Science Communication, 5W Theory, Healthy China Initiative, Medical Communications

Abstract

Based on the classic 5W theoretical framework of communication studies, this study systematically analyzes the multidimensional challenges faced in medical science popularization communication and thereby constructs the CARE-4D dynamic closed-loop medical communication model. This model aims to address the gaps in traditional science popularization models, which are characterized by one-way communication, simplified effectiveness, and the absence of cultural dimensions, and thus struggle to meet the public health needs of the precision medicine era. The model innovatively proposes four core mechanisms: scenario-driven, four-tier audience segmentation, dynamic response, and four-dimensional effect evaluation. It deeply integrates time, space, cognition, and emotion-enhanced strategies to form a multi-stakeholder collaborative, all-scenario-covered science popularization closed-loop system. The model breaks through the traditional linear communication paradigm, providing a theoretical tool that combines scientific authority and cultural adaptability for biomedical knowledge popularization. It holds significant methodological value for advancing precision science popularization practices under the Healthy China Initiative.

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