Exploring Culture-Tourism Integration to Promote Traditional Culture and Tourism Development

Haiqiang Wang; Qiaoting Zhou

doi:10.71204/9ptkak72

Authors

Haiqiang Wang Jiujiang Vocational University of Technology Author
Qiaoting Zhou Nanchang Normal University Author

DOI:

https://doi.org/10.71204/9ptkak72

Keywords:

Culture-Tourism Integration, Traditional Culture, Tourism Management, Collaborative Governance, Resource-Based View, Organizational Capability Theory

Abstract

Culture-tourism integration is a core approach to revitalizing and inheriting traditional culture and upgrading the tourism industry. It is critical for regional cultural preservation, service optimization, and governance efficiency. Based on collaborative governance theory and the resource-based view, this study systematically analyzes the realistic foundation, core managerial dilemmas, and internal mechanism of the integration of traditional culture and tourism in Jiangxi, and proposes targeted optimization paths. Taking Jiangxi’s ceramic culture, revolutionary heritage, and Hakka culture as research objects, this study adopts policy analysis, case analysis, and logical deduction to provide management solutions for the deep integration of regional culture and tourism. All analyses rely on authentic literature and official policy documents, emphasizing managerial logic and practical orientation while avoiding excessive economic jargon.

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