An Analysis and Research on the Investment Issues of Holiland Company
DOI:
https://doi.org/10.71204/k3tnna91Keywords:
Holiland, Investment Decision-Making, Risk ManagementAbstract
With China's economy entering a stage of high-quality development, the investment decisions and management of listed companies are crucial to their market competitiveness and sustainable development. This paper takes Holiland (China) Co., Ltd., a well-known listed enterprise in China's baking industry, as a case study to conduct an in-depth exploration of its investment status, problems, and optimization strategies. The research shows that through investment activities such as direct chain expansion, modern industrial park construction, and product line diversification, Holiland has achieved steady growth in asset scale and consolidated its market position, demonstrating good profitability. However, the company also faces multiple internal and external risks, including relatively concentrated investment areas, intensified market competition, rising raw material and labor costs, and pressure for product innovation. These issues highlight potential shortcomings in its investment risk management and control. Based on this, this paper proposes targeted investment optimization suggestions for Holiland from the perspectives of strengthening market research, optimizing cost control, increasing product innovation, improving internal control systems, and focusing on talent cultivation, aiming to provide reference for enhancing its investment efficiency and risk resistance ability, and offer practical insights for investment decisions of similar enterprises.
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Copyright (c) 2025 Sinuo Liu, Siqi Peng, Yutong Zhao (Author)
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